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What will people actually pay? Six findings on pricing, with sources

Pricing is the decision community owners put off more than any other. This is what the research says, not what instinct says. A free trial that asks for a card converts 30%; one that does not converts less than a fifth of that. The overall median free-to-paid conversion is 8%. ChartMogul SaaS Conversion Report, 2026, 200 products. How you explain a price rise matters more than its size. A ten-month field experiment on 1,600 customers, with 5% or 15% increases: explaining the rise as "this is what the market costs now" cut cancellations by 29.5%. "Our costs went up" and "we added features" di

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Nadi HQ2 個月前

Why members leave, and what keeps them: six findings, with sources

Every community loses members. The question is why, and what can be done. This is what we found in published research, with sources. One reply to a first post changes everything. A study of 2,777 newcomers: those who got a reply to their first post posted again 56% of the time; those who did not, 44%. Strikingly, the quality of the reply made no difference. What mattered was that one arrived. Joyce & Kraut, JCMC, 2006. Life begins at twenty members. Across hundreds of thousands of communities on seven platforms: below twenty, activity is sporadic, about two posts per member. At around twenty

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Nadi HQ2 個月前

Which should we build first?

One question, and your answer changes the order we build in. We are working on these three and cannot ship all of them in one month. Which one helps you most? Vote, and if you have a fourth, write it in the comments.

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